Vaizle

Hi ,

If you're running Google Ads right now — there's a small update worth knowing about. Let me tell you!

Google Ads can now report new customers without changing your bidding.

Until now, advertisers who wanted Google's new-vs-returning customer reporting often had to enable "Bid higher for new customers" too.

Even if they didn't actually want Google to bid differently.

Now Google is rolling out a separate "Report on new customers acquired" option.

The change in one glance

Before: Turn on a new-customer bidding setting → get the reporting

Now: Turn on the reporting → keep bidding unchanged → decide what to optimize later

Don't just check another number. Ask better questions.

Once you start looking at customer acquisition separately from overall conversions, campaign performance can tell a very different story.

→
 Which campaigns look great on ROAS but rely heavily on existing demand?
→
 Brand vs. non-brand: where is actual acquisition happening?
→
 Search vs. Performance Max: which campaigns are doing the harder job of finding new buyers?

Already spending on Google Ads? Put the account under a microscope.

Connect it to Vaizle AI, ask what you actually want to know, and follow the numbers until you find the campaign, spend shift or performance change worth acting on.

Start with one question

"Which campaigns look healthy on ROAS but are quietly getting more expensive to convert?"

No hunting through five reports. Ask, follow up, compare campaigns, and dig deeper from the same chat.

Start analyzing my Google Ads →
 

One thing worth remembering

Google's definition of a "new customer" is only as good as the customer signals available to it.

First-party customer lists and purchase-level customer status still matter if you want the split to reflect your actual customer history.

The bigger win here is simple: measure first, understand what's happening, then decide whether Google should bid differently for new customers.

I went deeper into how the new reporting works, the old $0.01 workaround, and the analyses worth running in the full breakdown.

Read the full breakdown →

If you're already running Google Ads, try analyzing your account in Vaizle AI and see what stands out.

NJ

Nitan Jain

CEO, Vaizle
 

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