Based on what I realized after spending $10m in ad spend in 2025! ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
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Hi

I know it’s overwhelming to catch up with emails in the first working week of 2026, but I promise to keep it short (and most importantly, worth your time.)

Since I’m the kind of person who likes to look back & recap, here’s what I can conclude: Meta didn’t just “change” in 2025. It got noisier.

More automation. More volatility. Andromeda rolling out. Some days it honestly felt like the numbers on the dashboard were never in our favour.

And if I’m being honest, that’s one of the reasons we rebuilt Vaizle the way we did. You might remember Vaizle from earlier, back when it was more of a marketing analytics suite.

The new Vaizle is different. It’s an AI agent that connects to your Meta ad account and tells you, in plain language: what changed, why it changed, and what to do next.

Not more dashboards. Not generic AI advice. A clear answer based on your account.

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A 2-minute check I’d run this week


Welcome back to your laptops after a long break. It is very possible that performance feels weird & there are things you can't explain. 

If you're in the same boat, start by figuring out an answer for these 3 questions:

  1. What changed in my account in the last 14 days that best explains the shift in ROAS/CPA?

  2. Which campaign/ad set is driving most of the change, and what’s the most likely root cause?

  3. What should I do next week, specifically: cut spend, shift budget, or refresh creatives? Give me a clear plan.

Best part? You don't have to do it all manually. Connect your Meta Ads account to Vaizle AI and just ask. 

What you’ll get back is simple: a quick summary of what moved, plus a recommended next step you can act on.
Try Vaizle AI
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We did an Andromeda experiment - here are the results!


Andromeda changed how Meta accounts feel day to day. The weird part was not just performance, it was pacing and stability too.

So we logged 30 tests across 9 active ad accounts and wrote down what actually held up (and what kept breaking).

What held up more often than not:

  • Simple setups + stronger creatives stabilised faster than “clever” structures

  • Video-first + more real angles beat “2 ads and pray.” We kept coming back to 4–6 ads per ad set with real variety

  • Catalog + Advantage+ was either a multiplier or a dead end, and the difference was scope. Best sellers first, expand later

Full breakdown here: Post Andromeda performance report>>

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What's coming in 2026?


In 2026, we’re going to keep making the agent smarter and expand it beyond Meta over time.

But the important part is this: you don’t need to wait for a “new version.” If you start now, the workflow stays the same, and improvements roll in automatically.

Start Now
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I'd love to connect with you!


If you reply with your niche + goal (ROAS / leads / purchases), I’ll tell you what I’d check first and what I’d try next week.

If you're wondering if Vaizle AI would be the right choice for you, I'm there to help you out & understand it better. 

Jump on a quick call with me>> or just reply to this mail!


Thanks for reading. :)

Quick housekeeping

• Move this email to Primary if it landed elsewhere
• Questions about the product? [email protected]
• Want to try Vaizle AI? Start now

Here’s to a productive (and happier) 2026

Nitan Jain
CEO, Vaizle

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