Hi

Welcome to the 11th edition of The Marketing Scoop. 🎉

When I first started writing this, I honestly didn’t have a plan. It was just my way of sharing a few thoughts and staying connected with you.

Over time, it slowly took shape. From sending it once a month to now twice a month. From being called The Social Scoop to The Marketing Scoop.

And here we are at edition 11. Now, it feels like a good moment to try something new. For a little while, I want to flip the script and let you guide what comes next.

But before that, let’s jump into October's scoop together ⬇️

🏆 Found an amazing ChatGPT use case

Did you know ChatGPT could be the surprise guest at your next games night? 🎲

Over the past few editions, I’ve been sharing some of my favourite (and slightly odd) ChatGPT use cases. This time, I ended up down a rabbit hole where people were using it as a Dungeon Master.

I tried it just for fun -- and wow. It can builld the plot, react to your moves, throw in twists, and even add voices if you ask it to. I didn't expect it to be this good.

There are even custom GPTs made just for this. The internet is wild.

(If you’ve got a fun or unexpected ChatGPT use case, reply and share it with me. I’ll credit you in the next edition!)

💯 Marketing case study: Burger King France's legal move

Burger King France did an amazing job at letting TikTokers go mad with their legal loophole 🇫🇷 

According to their terms: Anyone they followed back on TikTok would get a free Whooper. 

And that led to a lot of social media engagement and, naturally, people begging for followbacks in creative ways.  

👇 Top Reads from Vaizle blog + latest news

😍 Social trends you should try to go VIRAL!

• 5120 x 1080 Reels are everywhere

Oh my god! Over the past 10 days, all I have been seeing are 5120 x 1080 reels on my feed. And guess what, it is still going strong. 

The format looks super stretched, almost like a movie strip. But it works because it instantly breaks the feed pattern and makes you stop scrolling. Just search “thinnest video trend” and you’ll see what I mean. (something like this)

• The “swipe away” product reveal

This one’s a carousel play. First slide: two fists and some text saying “swipe it away.”

Next slide: bam -- the product reveal, or something dramatic. It works well because it is short and dramatic. It also turns a boring reveal into an action moment.

• “Unfortunately, I do love...”


This one's super handy because it doesn't require you to be a creative genius. You can use in text format or simple statistics as well. 

All you have to do is post a honest and slightly unhinged admission:

“Unfortunately I do love checking ad performance at 3am” or “Unfortunately I do love launching new hooks before testing the old ones.” (inspiration here)

• Our graphic designer is on leave

This one is peak agency-core. Creators are posting intentionally bad designs with the excuse: “Our designer’s on leave.”

It’s a great way to make something low-effort feel funny, intentional, and ironically on-brand. (it is also funny, check)

⚡ Vaizle AI is getting a "thinking mode"

Vaizle AI will look across time periods, compare performance patterns, and write back a proper analysis with clues, not just numbers.

😅 Meme therapy for marketers

When the holiday season is just round the corner and you have so many campaigns to plan: Diwali, Halloween, Black Friday, Cyber Monday, Christmas, New Year, and so on!

I feel you. Stay hydrated. Save drafts. Launch early.

💌 We'd love to hear your feedback

Now, let's finally jump to the feedback form I talked about earlier.

This form is meant to understand your opinions and let you shape the next edition. Just like you want it.

So, what did you think of this edition of The Marketing Scoop?

• I liked it ☺️

• It was okay-ish 🙂

• I did NOT like it 😭

I know it seems like an effort, but it won't even take 60 seconds. I promise!!

It's finally the much-awaited fall season 🍂

Nitan Jain
CEO, Vaizle