Hi

Welcome to the first Marketing Scoop of 2026. 🎉

We're all back to our laptops, everyone's circling back, emails are piling up, and the stuff we postponed for new year is magically back on our table!?

But hey - new year, new vibes! ✨

2026 is already looking like one of those years where AI will move really fast and like always, marketers will be the first ones to adapt their workflows. I really like how 2025 reduced the gap between marketing & technical teams. More people were able to build things on their own (without writing a single line of code!)

So this year, I'm keeping one thing in mind: build more, overthink less. If 2025 taught us anything, it's that the barrier to making things isn't skill anymore. It's hesitation.

That being said, let's catch up on January updates real quick. ⬇️

😊 Latest reads from the Vaizle blog

I feel content consumers these days are divided into two separate groups. Ones who prefer watching video content (or podcasts) & ones who prefer text above all. 

Since, I'm part of the second one, here are some of my top reads from Vaizle blog: 

▶ As a marketer, getting stuck in the productivity loop is very easy. Here's a list of top 10 tools that you should DEFINITELY add to your stack to stay efficient.

▶ As a founder or business owner, are you at the right stage to run Meta Ads? This checklist will help you understand if Meta Ads are right for you at this stage or not. 

▶ Did your Meta Ads ROAS also drop over holiday season? Before taking any strict action, look for these signals & understand where the actual problem lies.

▶ We ran an experiment to understand what's actually working on Meta post Andromeda update. Here are the results! 

😍 What's going on in the Marketing & AI world?

✅ 5 predictions for 2026 by Meta advertisers

I asked 5 Meta advertisers to share their marketing predictions with me! Here's what they said: 

First prediction: 

"I think creatives are going to matter a lot more than before. So you actually need to brainstorm and understand your audience better."

Second prediction: 

"Reporting is going to be a less of a headache. At least, I hope so. People will rely more on tools for such repetitive tasks."

Third prediction: 

"I think this is already happening but ads will feel more like "real content." Less salesy. So people would actually watch and not just scroll down." 

Fourth prediction: 

"Gradually your skills would be secondary. First thing that would matter is : how fast you can plan & execute stuff, and carry forward with the same momentum."

Fifth prediction: 

"For next year, I'd say, everyone will have data. That's not going to be specific advantage. Instead, it would be more about clarity. When you look at data, you immediately know what to fix." 

Being a core data nerd, I personally agree with the fifth one! That's where tools like Vaizle AI come into picture as well :)

⚡ Vaizle AI is picking up pace!

2025 was special for Vaizle. 

Meta Ads agent went live in August, & since then, we've learned a lot about the challenges marketers face in day-to-day life.

I've personally connected with many people, helped them understand & use Vaizle AI better, & save time on boring tasks like reporting or data analysis.

In 2026, we're planning to integrate more platforms inside the AI agent, so that we can help you guys analyze overall marketing performance from a single chatbot.

❤️ 2026 resolutions to help you get better at marketing

You know what's best about first few days of January? Optimism. 

There's a weird sense of positivity & confidence, that makes you actually sit down & write resolutions. And here's the thing: if you stick to them for a couple of weeks, chances of following them for the remaining year increase substantially. 

Here are a few resolutions to try: 

• Consume good content. Follow people from your niche who are actually experimenting & sharing results. 

• Post something every week. If you also get stuck in feedback loops, try to give yourself a deadline. Ship something every week. It can be a LinkedIn post, an Instagram video, or anything you're trying to achieve. 

• Go through your saved content & bookmarks every week. Do you also keep bookmarking stuff & forgetting about it? Set a reminder to read it every week. 

Technically, these changes aren't really BIG. They don't require any extra investment or resource. It is just about bringing a small change in habit. 

😅 Meme therapy for marketers!

Work's piling up but at least our social media feeds are never boring! 

💌 We'd love your feedback

If you actually read this far, thanks. That's more attention than most emails get.

If you have anything to share, I am more than happy to listen. Just hit reply and tell me what you're planning for 2026. If you have any feedback for me, that's even better! 

I reply to all the messages received.

Thanks for being a part of this community :)

Wishing you easy (& fun) 2026! 

Nitan Jain
CEO, Vaizle