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Instagram for Business: How to Grow Your Instagram Channel

Siddharth Dwivedi
Written By

Siddharth Dwivedi

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Last Updated

If your business is yet to open an account on Instagram, there cannot be a reason to procrastinate the task. Whether you own a store, sell a product independently, or doing any other business, it’s time to use Instagram for business. You cannot skip having an active profile on Instagram if you own a business as it is an inherent part of enhancing your social media presence. 

Inclusion in a business profile

If you want to know the inclusions in the business account of Instagram, you need to note the following:

  • The business accounts can leverage on Instagram ads wherein you can create run, and monitor your advertisement campaigns.
  • The Instagram Analytics is a constructive and powerful marketing tool for businesses.
  • With the contact buttons, you can get the opportunity to include a phone number, directions, and an email address to aid communication with your customers.
  • You can promote posts within the Instagram app.
  • With over ten thousand followers, you can add links to Stories, a feature, which is available to the verified accounts.

What are things to do to boost your social media presence through Instagram? Here is what you need to know.

Know your audience

One of the most crucial aspects to keep in mind irrespective of your business is to know and understand your audience. The content you create for the Instagram platform will not hold any promise for your business unless you know whether it is relevant for the target audience. You need to spend more time checking the target audience and their interests. When using Instagram for marketing your business, you need to know whether they are the prospective audience to which you need to cater.

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Setting the goals

What do you want to accomplish through Instagram? If you get a suitable answer to this question, it becomes easy to contrive an effective strategy. Know and identify your goals to stay in track and make full efforts to focus on your task to achieve the business objectives. Do not create goals alone but follow measurable metrics that are relevant to the social funnel. Some of the metrics to include are awareness, conversion, number of customers, and engagement. 

Post regularly

As soon as you start getting a follower base on Instagram, your fans can watch them regularly, and it provides you with an opportunity to your followers to stay engaged with your content without leaving them inundated to unfollow your account.

Apart from creating a yardstick related to your account against the other big brands in the industry, you need to analyze the aspects that can create an engaging post for your audience. One of the most significant factors is estimating the time when your audience stays online as they may be in different time zones. So, you need to get help from Instagram Insights to know when your audience stays online. However, logging in to https://blastup.com/ allows you to buy Instagram likes and followers.

Related: 8 Free Instagram Tools To Unlock Your Creative Potential

Listening and interaction

With social listening, you come to know the interactions on social media, including Instagram. So, get a good listening tool to know the opinions of the audience about your brand or the niche on Instagram. When trying to attract new users on Instagram, you must know what grabs their attention immediately. Try to explore Instagram to figure out suitable keywords that matter to your business, which may refer to the hashtags or specific terms related to your niche. Checking images and styles of content also reveals how you need to sketch your strategies.

When marketing your products on Instagram, you need not bombard your followers with sales material; instead try to engage them as much as you can. The more comments your posts get, the better it is for the new users to locate. The algorithm of Instagram leverages content with high engagement so that your post comes in multiple feeds. Here is how to interact with the audience.

  • When you work hard to support your brand, you end up creating a positive relationship with your customers.
  • If you listen to your audience, it becomes easy to create suitable images related to your brand.
  • Focusing on user-generated content is a wonderful strategy for endorsing the prospective buyers.

Making meaningful designs

While the personal users of Instagram do not need to worry about the uniformity and reliability of designs, the business users of Instagram need to think differently. For instance, they need to stick to a specific style for content and images. You need to create a different design for a post related to a playschool and a boutique hotel.

Do not ignore the caption

It’s true that Instagram is a visual platform, but you should not leave the caption until the last minute. For instance, if you own a luxury boutique, you can mare the image of the store with a caption reflecting poor spelling and grammar. Similarly, you need not lose the credibility of your business with wrong term usage in the caption. Instead of designing a last-minute caption with mistakes, you need to focus on informative and precise caption with a hint of wit.

Related: 5 Things You Can Learn From Swiggy’s Most Engaging Instagram Posts

Using product teasers

If you know how to sell products on Instagram with ease, using product teasers can help. Instagram is one of those places where you can advertise your products with ease. However, if you keep on nagging with your offerings, the sales are more likely to drop. Using a product teaser is a simple and effective way to talk about your product with the audience without being too pushy.

Creating sponsored advertisements

Instagram advertisements have become too common but you can regulate the budget with one sponsored advertisements and multiple ads showcasing them through carousel. Therefore, the target audience can view your brand differently. The sponsored ads allow everyone to view your photos and updates. Therefore, businesses can promote the photographs to make it more appropriate for the target audience and expand the reach.

The abovementioned points state that you need not make efforts to share updates or create plans every day. A good option is to devote a chunk of time to creating content and posting it appropriately. Follow the tips above and bring your focus back on the core business activities.

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