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7 Reliable Hashtag Marketing Strategies for maximum engagement

Siddharth Dwivedi
Written By

Siddharth Dwivedi

Published on

The power of hashtags is no longer a secret in the marketing world. By using relevant and trending hashtag for marketing, businesses can reach a larger audience and create more engagement around their brand. But how can hashtags specifically help you grow your brand?

For starters, using hashtags can help you to research and monitor your competition. You can search for related hashtags and see what kind of content is being shared by other businesses in your industry. This information can be incredibly valuable when crafting your content strategy.

In addition, by using an appropriate hashtag marketing strategy, you can improve your chances of being found by potential customers who are actively searching for businesses like yours. Hashtags make it easier for people to find relevant content, and if they’re searching for something that you offer, you want to be sure that they can find you!

 You will learn here how to engage your audience through hashtag marketing

  1. What is a hashtag and examples of hashtag
  2. How do hashtags works
  3. How hashtags impact your brand
  4. 7 hashtag marketing strategies to grow your brand

What is a Hashtag and a few examples of hashtags across different social media platforms

Hashtags are a form of metadata tags that are used on social media platforms such as Twitter, Facebook, and Instagram. They help users to find specific content that is related to a certain topic or event. Hashtags can be used to promote brand awareness or to start a conversation about a current event. While hashtag for marketing can be fun and help you connect with others who have similar interests, it is important to use them sparingly and not overuse them in your posts. This can come across as spammy and make it difficult for people to find the content they’re interested in.

A few examples of popular hashtags across different social media platforms are:

 Hashtag on Twitter: #followFriday, #musicmonday, #ThrowbackThursday

Hashtag on Facebook: #ThrowbackThursday, #flashbackfriday, #saturdaysareforthegirls

Hashtag on Instagram: #instagood, #instamood, #instadaily

 In what way do hashtags work?

Hashtags are used on social media platforms as a way to categorize content and make it easier for users to find what they’re looking for. When a user clicks on a hashtag, they’re taken to a page that shows all the posts that have been tagged with that hashtag.

How do hashtags impact your brand?

When used correctly, hashtags can be extremely beneficial to your brand. They can help you to reach a wider audience, connect with like-minded people, and build your online presence. Hashtags can also make it easier for customers to find your products or services.

When choosing hashtags for your brand, it is important to select ones that are relevant to your business and that are not being used by too many other businesses. You want your hashtags to be unique so that they will stand out and be more likely to be noticed by potential customers. It is also important to use hashtags that are easy to remember and spell.

If you use hashtags regularly and consistently, they can have a positive impact on your brand. Hashtags can help you reach new customers, connect with others in your industry, and increase the visibility of your brand online.

7 Hashtag marketing strategies to grow your brand and engage your audience

Hashtag marketing is a social media marketing strategy that involves using hashtags to promote and grow a brand or business. Hashtags are used to help people find and follow topics that they are interested in, and they can be used to connect with other people who are talking about the same thing.

Strategy #1: Know Your Audience

The first step in any successful hashtag marketing campaign is to understand your audience. Who are they? What are their interests? How do they use social media?

Once you have a good understanding of who your target audience is, you can start to brainstorm potential hashtags that would appeal to them. A great way to come up with ideas is to think about the kinds of keywords and phrases that your audience would search for on social media.

Strategy #2: Analyze the Competition

No matter what industry you’re in, you will always have competition. That’s why it’s important to analyze the competition and see what they’re doing well and where they could improve.

There are a few ways to go about this:

1. Check out their social media accounts and see what kind of content they’re posting and how often. Are they being active and engaging with their followers?

2. Take a look at their website and see what kind of information they’re providing. Is it helpful and informative? Are there any areas that are lacking?

3. See if you can find any reviews or testimonials from customers. What are people saying about them? Are they generally positive or negative?

Once you’ve taken a good look at the competition, you’ll be able to better assess your strengths and weaknesses and adjust your strategy accordingly.

Strategy #3: Incorporate Popular Keywords & Phrases

If you want to grow your brand and engage your audience, incorporate popular keywords and phrases into your hashtags. This will help you reach a wider audience and get more exposure for your brand.

When choosing keywords and phrases, consider what is popular in your industry or niche. You can use keyword research tools to find out what people are searching for. Once you have a list of keywords and phrases, start incorporating them into your hashtags.

hashtag marketing strategy by thesaltybiscott

Strategy #4: Develop Unique Hashtags for Your Brand

To create unique hashtags for your brand, you need first to understand what makes your brand unique. What are its core values? What is its mission statement? Once you have a firm grasp on these things, you can begin to craft hashtags that reflect your brand’s uniqueness.

For example, if your brand is all about environmental sustainability, you might use hashtags like #greenliving or #sustainabilitymatters. If you’re focused on providing high-quality products, you could use something like #qualityoverquantity. And if customer service is one of your top priorities, #greatcustomerservice could be a perfect fit. Here is an example how Adidas use hashtag for the brand.

hashtag marketing strategy by adidas

Strategy #5: Use Geo-Location Based Hashtags

If you want to target a specific group of people with your hashtags, try using geo-location-based hashtags. This means adding the location into your hashtag, such as #NewYork or #London. This is a great way to connect with people in a specific area and is especially useful if you’re a business with multiple locations. You can see how Fanzorellis use location-based hashtags.

hashtag marketing strategy by Fenzorelli's

Strategy #6: Track and Measure Performance

By tracking your hashtag usage, you can see which ones are performing well and which ones need to be improved. There are a few different ways to track hashtags. One way is to use online tools that allow you to track how many times a hashtag has been used, as well as who is using it and where it’s being used.

Strategy #7: Add hashtags to your website or blog content

No matter what industry you’re in, there’s a good chance that your customers are using hashtags to discover and engage with content online. By adding hashtags to your website or blog content, you can make it easier for them to find your brand and connect with the things you have to say.

Once you have a list of relevant hashtags, add them to your website or blog content in a way that makes sense. For example, you could include them in the title or body of an article, or create a dedicated hashtag page that features all of the different ones you’re using.


Hashtags can be a great tool for expanding your audience and engaging with them on social media. We hope that our strategies have shown you how to create hashtags that are relevant and effective, as well as helping you increase engagement with your followers. With the right hashtag marketing strategy, you can take your brand to the next level and build relationships with potential customers along the way. So why not start exploring hashtag marketing today?

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