Branding and Marketing on social media platforms is one of the richest ways for creators to gain more digital presence and turn leads into customers. With over 1 billion monthly users, Instagram is one of the most well-known social media networks. This creates a significant potential for companies and marketers to access this user base.
Still, in confusion, check this blog to know “Why Businesses are using Instagram to grow?”
As a digital content creator or a brand representative, it’s not everyone’s cup of tea to build a huge follower count on Instagram. With the rising competition, creators need to consider certain techniques to gain Instagram followers without paying. Even if it is a lengthy procedure, you may hasten the outcomes with a little guidance.
Here are some tips and tricks to get more followers on Instagram and grow your brand revenue easily:
- Create A Captivating Bio
- Create And Uphold A Distinctive Instagram Brand Persona
- Create Shareable Content
- Make Use Of Instagram Stories
- Optimise Your Captions With Hashtags
- Be Consistent
- Post At The Right Times
- See What Your Rivals Are Posting
1. Create A Captivating Bio
Your bio is the first thing people see when they visit your profile; thus, making an excellent first impression is very important. In addition, you must write an engaging bio to entice people to follow you on Instagram.
You should interestingly express your brand’s narrative in addition to the fundamentals, including your contact information and website URL. It won’t help you stand out if all you mention is what sort of business you have. People must be motivated to follow you and engage with your brand. Thus, this shall be the first step in increasing followers on Instagram.
2. Create And Uphold A Distinctive Instagram Brand Persona
Following your bio, a visitor to your account will see your Instagram feed next. Additionally, whether a person likes your business depends on their initial impression after viewing your feed.
The personality of your brand is determined by the colors you choose, the sorts of posts you make, the tone you use, etc. Additionally, it should be written so that anybody who views it will quickly connect it to your brand.
3. Create Shareable Content
Your audience wants to interact with informative and motivating material. Consider the kinds of things that other people would like to share while creating your posts.
Infographic sharing is quite popular. You may satisfy that urge by sharing your professional thoughts with your followers. Your Instagram posts can reach a whole new group of prospective followers if someone embeds them in their blog.
Read more about the trending types of social media content here.
4. Make Use Of Instagram Stories
Use Instagram Stories if you want to gain Instagram followers without paying. Every day, half a billion Instagram accounts utilize Stories, and companies account for 45% of the most popular Stories.
People are engaged while using stories. Additionally, you may share your experiences with individuals who do not currently follow you by utilizing the hashtag and location elements in your stories. Use words to tell a narrative or discuss your goods, add Instagram-trending stickers to your stories, or donate to a charity that’s getting attention.
5. Optimise Your Captions With Hashtags
Instagram hashtags are among the most effective development strategies you can use; therefore, you shouldn’t ignore them. After analyzing more than 18 million Instagram feed posts, it is found that as the count of hashtags increments from one to 30, the reach rate rises by 11% (from 24% to 35%). Hashtags assist in bringing individuals together who share interests and creating communities. You may reach a wide audience with the correct hashtag with your Instagram story, video, or photograph.
You can also get more followers by utilizing hashtags for Instagram reels.
Stay away from hashtag tricks like #likeforlike, #tagsforlikes, or #followme. These could temporarily increase your following. However, such individuals aren’t curious about what makes you and your material unique. They won’t assist you in growing a relevant, active audience on Instagram.
If you are not sure about the no. of hashtags used in the post, then you can use Vaizle. This tool will let you know the optimal no. of hashtags to be used in a post.
6. Be Consistent
Your current followers are interested in your content posts. They initially followed you for that reason. Give them what they desire, then!
When users engage with your posts, your content is judged to be useful by Instagram’s algorithm. Following such exchanges, your reach will increase. Giving your current Instagram followers something fantastic to connect with might help increase real followers on the Instagram app.
How often should posts be made? In line with our findings, three to seven times each week. Furthermore, using a proper strategy can make your work a lot easier.
Vaizle – A Free Social Media Analytics Tool helps you to improve your planning strategy with powerful insights. Consequently, this helps you to know which kind of content users are engaging with the most and keeps you motivated to be consistent.
7. Post At The Right Times
You should think about the timeliness of your postings and use the right hashtags. Analysing what has and hasn’t worked for you in the past is a focused strategy. By visiting Vaizle’s optimisation section, you can get a detailed analysis of your posting history vs engagement. This report will also highlight the best times and days of the week to post.
You may consider using Vaizle as your social media analyst, where you can get recommendations to outperform your rivals. Consequently, this shall help to be more specific on how to get Instagram followers without paying.
8. See What Your Rivals Are Posting
With more than 1.3 billion active users, Instagram has been the most favourable platform for all brands. This creates quite a lot of competition if you are willing to start from scratch. Analysing what your competitors are posting can help you understand the type of content your followers want to engage with, as they all use the same platform.
For this purpose, a tool such as Vaizle’s Instagram competitive analysis tool works the best. This tool shall help your brand will be able to choose the best content types to produce, the optimal posting frequencies, and other factors. Monitoring the activities of Instagram rivals can also help you stay on top of the market and social trends. Even better, you’ll see what they are doing that doesn’t work and figure out how to get Instagram followers without paying and remain ahead of the competition.
These are some of the most effective methods for expanding your Instagram following. These strategies increase your Instagram following and establish a powerful online presence. A social media analytics tool and planner may also greatly simplify your work. Using Vaizle, you can improve your brand’s engagement and visibility. You can streamline interaction from a single, user-friendly dashboard, view insights for your most engaging posts, measure your success, and more.