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11 Ways to Make the Most Out of Your Marketing Campaign Data

Shweta Sadana
Written By

Shweta Sadana

Published on

Last Updated

If you want your marketing plan to be successful, you must make sure that every marketing effort is trackable.

Your marketing campaign’s objectives could include increasing lead generation, raising brand awareness, increasing ROI, or everything in between.

In any event, analyzing and assessing the data from your marketing campaigns can give you valuable insights that will help you succeed.

Naturally, this is easier said than done. 

The measuring and analysis techniques listed below can help you figure out exactly what went right or wrong with your marketing strategy.

This insight will help you enhance your marketing efforts in the future. Let’s discuss 11 ways to analyze your marketing campaign data:

  1. Identification of key performance indicators (KPIs)
  2. Keep track of your website’s traffic
  3. Find out where your website’s visitors are coming from
  4. Page View
  5. The total number of visitors
  6. Average Session Duration
  7. Using the Right Tools to Track Website Visitors
  8. Use the Conversion Funnel to your advantage
  9. Be proactive to forecast market demands
  10. Competitor Analysis Can Help You Improve Your Strategy
  11. Set attainable goals

1. Identification of key performance indicators (KPIs) for your marketing campaign

If you want to track the success of your marketing strategy, you’ll need to first figure out what your KPIs are.

Which indications you’ll track is entirely dependent on your marketing objectives. Over 48% of marketers want to increase the number of sales leads they create.

Others simply wish to improve consumer satisfaction or raise brand exposure.

Whatever your objectives are, keep them SMART — Specific, Measurable, Achievable, Relevant, and Time-Bound — in mind.

That implies your objective can’t only be to “raise brand awareness.” 

How many individuals do you want to reach with your campaign, and how soon do you want them to reach them?

How can you measure awareness? Are you capable of achieving this goal? Will it assist you in achieving your long-term company goals?

Ask yourself hard questions and move ahead when you have clear and crisp answers.

Make your goals as specific as possible, and you’ll have a simpler time identifying your key performance indicators.

Determine your marketing channels while keeping your goals in mind, and then track your KPIs.

2. Keep track of your website’s traffic

Whatever digital marketing strategy you devise, it must begin with your website and increasing traffic to it.

Your website can be an effective tool for improving your sales funnel. It serves as a brand ambassador, introducing visitors to your company and aiming to convert them into paying customers.

Tracking website traffic is particularly crucial for online shops and enterprises because this is generally where the consumer journey begins and finishes.

You’ll see an increase in website traffic if your marketing effort is successful.

If you find no change or a consistent fall in traffic, it could be a sign of a failed campaign or possibly a bug or technical issue.

3. Find out where your website’s visitors are coming from

It’s critical to figure out where your website visitors come from so you can see which marketing channels are working and which aren’t.

If you discover that any of your marketing channels aren’t producing results, you can utilize this data to improve your strategy and reach a larger audience.

The most common sources of website traffic are:

  • Organic search
  • Referrals
  • Social media

Search engines typically deliver ten times more traffic than social media or backlinks, and they can enhance your conversion rates dramatically.

As a result, concentrating most of your efforts on SEO and enhancing organic search should yield the best results.

That isn’t to suggest that social media and backlinks aren’t valuable assets. Social media, on the other hand, will increase engagement, while referrals and backlinks will increase brand credibility.

4. Page Views

It’s just as crucial to pay careful attention to individual page views as it is to track website traffic.

Analyzing the most popular page metrics can give you more information about how well your content, blog posts, videos, and tutorials are performing.

You may also use the information you get from the most popular pages to figure out what your clients like and dislike. Such a strategy will be extremely beneficial to your future marketing campaigns.

The majority of marketing campaigns try to direct prospects to a landing page. As a result, your landing page should receive a considerable increase in views over the life of your campaign.

These figures will reveal which types of content your clients and leads like.

You’ll be able to focus on giving them the material they want while also refining the navigation and structure of your page to accentuate it.

5. The total number of visitors

Last year, the top 10 best-performing sites saw an average of 170 billion visits per month.

While most businesses believe this is somehow impossible, setting realistic goals for increasing website traffic and measuring visitor numbers is still critical.

You should keep track of not just how many visitors you have, but also how many of them are new.

One of the most essential KPIs throughout any marketing campaign is the number of new visitors you attract. While customer retention is important, the majority of marketing campaigns strive to acquire and convert additional leads.

A big number of new visitors implies that the campaign is succeeding and that the content you’re presenting is useful and relevant.

6. Average Session Duration

Eventually, the average session duration (ASD) is an important KPI that demonstrates the quality and success of your marketing activities.

Last year, Amazon was the most popular online store as per data, with an average session length of 10 minutes and 16 seconds.

The more time your visitors spend on your site, the more engaged they are, and the more likely they are to convert into paying customers.

If you plan to use blogging as part of your marketing strategy, figure out how long it takes the average person to read a whole blog post and compare that to your ASD.

Your material is effective and valuable to both existing and new visitors if the numbers are comparable. If they aren’t, you should tweak your material until you get the results you want.

7. Using the Right Tools to Track Website Visitors

Without the right tools, you won’t be able to effectively measure your KPIs and maintain track of your website visits.

Fortunately, businesses can use a variety of affordable social media analytic tools to accomplish this, with Google Analytics being one of the most prominent.

Despite being a free marketing tool, it is one of the most effective analysis tool many marketers rely on.

It will allow you to quickly measure the data listed above — website traffic, the ratio of old and new users, page views, and average session time — by embedding it into your website.

You’ll find it easier to maintain track of your marketing campaign’s performance, arrange your customer service communications, and track your click-through rate, among other things.

All marketing data is presented in a simple way to comprehend and apply.

8. Use the Conversion Funnel to your advantage

Your conversion funnel will provide you with complete information about the customer’s whole journey. You’ll be able to see the steps your leads take before becoming committed, paying customers.

In the conversion funnel, each lead usually goes through four stages:

  • Strangers
  • Prospects
  • Leads
  • Customers

If they’re happy with your company, a fifth stage — promoters — may be added. 

Customers that are satisfied are frequently your most powerful allies and most effective marketing agents.

Analyzing your conversion funnel will reveal what makes your leads convert, allowing you to improve the funnel and your total conversion rates.

9. Be proactive to forecast market demands

You should concentrate on demand forecasting if you want to increase lead generation and conversion rates.

You can improve the efficacy of your marketing activities by analyzing client behavior and examining market trends. However, the effects are far more severe.

Knowing what to expect allows you to reduce risk, increase return on investment, improve cash flow, and streamline corporate procedures.

You may rely on new technical solutions like analytics tools, for example, Vaizle to improve your demand forecasting accuracy and efficiency.

10. Competitor Analysis Can Help You Improve Your Strategy

Any business should conduct a competitive analysis

You may learn more about current trends, effective and unproductive marketing methods, and customer behavior by keeping an eye on your competition.

All of the information helps you improve your marketing efforts and maintain a competitive edge.

It will also enable you to track and evaluate your marketing statistics, as well as compare your performance to those of your competitors.

Examine competitor advertisements, social media profiles, websites, and their entire online presence with Vaizle, a complete solution for competitor analysis.

Finally, competitor analysis provides you with the facts you need to make data-driven decisions and construct more effective marketing, development, and sales plans for the future.

11. Set attainable goals

Make sure your goals are feasible after you’ve determined your target and success measures. (At various points of the campaign, ask yourself these questions):

  1. Is your campaign’s timeline long enough to produce the desired results?
  1. Are there any external or environmental elements (such as COVID-19) that could affect the campaign’s results?
  1. What would be your ideal checkpoint for reviewing the outcomes and making modifications if they aren’t working?

When you’ve gotten this far with your strategic marketing, it’s time to see if your audience targeting needs to be tweaked.

In Nutshell

Your marketing plan can be made or broken by a number of factors. Each of your marketing strategies gives you useful information that you can utilize to optimize and improve every part of your company.

Use this information to boost your lead generation and conversion rates, as well as your ROI and customer satisfaction.

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